One of the most impressive new advancements in Augmented Reality (AR) is the growth of WebAR. WebAR is taking the internet by storm.

 

Brands and organizations such as Sephora, and Coca Cola, are starting to infuse their products with Web-based AR technology and recognizing the use-cases within their businesses. To aid your next Web AR marketing campaign, we are here to guide you during the whole process.

 

In one of our recent blogs, we explained the basics of WebAR and WebXR and their significance in the market. It further highlights how WebAR removes various restrictions experienced by the customers requiring downloading a third-party app to enjoy AR features. It also specifies some Web-based AR examples for a better understanding of our readers.

 

In recent times during the pandemic crisis, we observed a tremendous increase in the number of brands opting to infuse their marketing operation with WebAR immersive experiences. Web-based AR advances the way to interact with the customers, providing them with an impeccable immersive experience from their homes’ comfort.

 

The infusion of WebAR platforms in the company’s marketing or promotional operations results in transforming the entire AR campaign delivered to the customers on a broad scale, digitally.  Now that people and potential customers remain at their homes, web-based AR platforms are the new trend in the marketing industry.

Web-based AR examples

Here are the top 7 examples of WebAR of famous companies that have successfully infused their services with AR to make your every experience immersively impeccable.

Huggies, A WebAR Based Marketing Campaign by Irawen

The recent Web AR marketing campaign for Kimberley Clark’s brand called Huggies is a splendid example. They launched their new product line in Malaysia and Irawen helped them do it just the right way.

 

The customers could access the product virtually using the Web AR marketing campaign. We developed QR codes and placed them on various websites, retail stores, and also the product package itself. 

 

Separate QR codes helped Huggies track consumer behavior to cater both to the pre-buying and the post-buying experience. 

 

In addition to viewing the product, the customers also could avail gift vouchers using the same Web AR marketing campaign. The novel marketing campaign helped Huggies gain an 8 percent conversion rate and a 3X increase in conversion value.

 

Dell Technologies WebAR Immersive Portals

Dell technologies WebAR immersive portals enable the user to feel as if he is transported to a different place or even to a different world altogether. Transporting users to a different country by a single tap on a button has been a part of science fiction.

 

Various companies are infusing their brands with web-based augmented reality nowadays. They are enjoying web-based AR features to give their audience portals, leading to the destinations of their choice.

 

Recently Dell technologies created a creative immersive portal for offering their customers the fantastic experience of augmented reality.

 

Dell used a custom 3D ‘experience room’ that facilitates 360-degree video content to allow users to overlay the experience room within their real world.

 

The users can enjoy the WebAR experience by clicking a “tap to place” button on their web browsers and then walk into the 360-degree room to experience the immersive content.

 

This innovative immersive portal is an excellent case of coupling two technologies, i.e., Web AR and 360-degree videos, to create an impressively immersive experience.

 


 

Universal’s “Trolls World Tour”

Zappar developed a WebAR platform for its customers to enjoy the promotion of its upcoming movie Trolls World Tour, in high definition quality and impeccable immersive experience.

 

With advanced world tracking technology aid, they created a WebAR experience for the customers to simulate a map of the Troll’s kingdom overlaying it into their real-world environment. 

 

The Web AR platform also gives access to unlock a variety of fun face filters resembling the film character’s attires and their iconic styles to promote the movie.

 

Such an unparalleled AR experience benefits the industry to engage and aids in interacting with a broad audience range.

 

Web AR 3D business cards – Black and Decker

The 3D AR business cards incorporate a classic old-school style of interacting with a customer but in an improved and innovative way with Web-based AR.

 

The Aircards dev team created a web AR experience for the Stanley Black & Decker users from scratch. Users can activate the 3D AR business cards by scanning a QR code on the card’s backside, leading users to a unique URL. After opening the URL in the web browser, users can point their phone at the business card to watch it spring to life.

 

The said Web AR experience includes floating buttons with click-throughs to various social media platforms to ease users’ interaction with the brand.

 

The 3D AR business cards technology can also monitor the number of monthly clicks the card receives and which buttons are most popular. Furthermore, you could also combine this with a remarketing campaign to target potential clients who scan your card with Google or social media ads.

Purina 28 Day Challenge

Purina is one of the most famous dog brands dedicated to working for the betterment of dogs.

 

Recently, Purina launched a creative 28-day challenge campaign for all the animal lovers to improve their pet’s diet and well-being in a mere span of one month. 

 

Purina intended to create this WebAR experience to connect with their customers and walk with them through the 28-day journey.

 

The said 28 days challenge refers to various modifications and diet plans required to be instantly adaptive in their pet’s lives.

 

The advanced and instant world tracked animal avatars developed through volumetric capture will enable the brand to engage more customers.

 

Finally, on completing the 28-day challenge, the participating customers received a $5 voucher incentive to use in Purina stores or on online platforms to maintain the customer-brand relationship with full honesty. 

 

ViewToo Face Mask Guide

ViewToo is an Italian agency that intends to create an immersive WebAR experience for its customers.

 

They joined hands with Zap works studio and launched an initiative towards educating the people on the correct way of wearing a mask to ensure their safety.

 

The free and open web-based AR platform broadcasts the significance of wearing a mask while being at any public place during COVID-19. This initiative is taken to ensure the safety of all and diminish the chances of increasing more new cases. 

 

The ViewToo founder and CEO gave the press’s statement regarding the innovative way of introducing the Face Mask Guide to avoid the risk of growing more positive cases. He stated that the Face mask guide initiative is a contribution from their side to society in these difficult times

 

The initiative of an informative WebAR experience to provide a detailed guide on the correct method to wear a mask is the hour’s need. People are ignorant and negligent towards their safety and the increasing risk of COVID-19.

 

Augmented reality appeared like the appropriate solution to reach a broad range of audiences with compelling content that attracts the customers’ attention at a much deeper level than traditional media.

Coca-Cola #Refreshwherevs

Coca-Cola and Zappar joined hands and decided to work with SkyDigital South Africa to develop an impeccable WebAR experience to make Coca-Cola’s #Refreshwherevs campaign more prominent and impactful.

 

Realidade Aumentada: Natal Coca-Cola 2018 no Anderson Rohr Video Freelancer

Coca-Cola’s #Refreshwherevs campaign attempts to showcase a new way of promoting its products to draw people’s attention and engage their focus on the brand’s qualities, features, traits, and history.

 

The #Refreshwherevs campaign is launched by a branded WebAR platform that includes various face filters that enhance the user’s beauty and enable the user to share their experience on different social media platforms.

 

Such fun face filters get unlocked and become accessible after repeat purchases with the brand.

The users can access the advanced WebAR platform by scanning the printed QR code on the cans to directly launch the augmented reality experience through their web browsers instead of installing any additional applications.

 

Conclusion

The effectiveness of Web-based Augmented Reality will grow in the next few years across a spectrum of businesses. Marketing is an industry that will entail the highest growth, as the WebAR features remove the previous hindrances experienced by the customers to download and install an additional app. The examples of WebAR, as mentioned above, are significant proof of the advancement of the marketing industry.

 

The elevated user experience allows businesses to expand their customer base and capitalize on super high engagement rates and equally raised Click Through Rate.

 

Irawen is actively striving towards evolving WebAR related solutions and providing innovative immersive experiences in high definition quality on the web. Are you aiming to develop an unparalleled Web AR experience for your brand?

 

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